Natural is the new beautiful. The trend in the beauty industry is undoubtedly taking a greener direction. Whether you choose to buy natural products for environmental reasons or to help your health i.e. Creams for Eczema, natural beauty products are everywhere and finding a suitable product for you is no longer hard to do. But how sure are you that what you buy is authentic and good for your body?
Here are three helpful buying tips to guide you.
Know what kind of natural do you want
Do you prefer natural organic or just plain natural? They are different. An organic product uses all natural materials and ingredients, from the plant cultivation to the product processing. On the other hand, a plain natural product only uses a natural component that undergoes conventional growing and manufacturing.
Look for the key benefit and not the key ingredient
Many brands primarily market their natural ingredients because they know that natural is what consumers are looking for. However, some natural ingredients only contribute adjuvant benefits and not key benefits, so it will be entirely pointless to look at a natural beauty product this way.
There are beauty products that use mainly natural ingredients but with one main synthetic ingredient (i.e. hydroquinone mixed with citrus extract), as opposed to a synthetic ingredient added into a main natural ingredient (i.e. rose hip seed oil mixed with hydroquinone). It is recommended to prioritize benefit and safety over ingredient. Nonetheless, there are brands like Lyonsleaf that is both natural and highly beneficial at the same time.
It is easy for any company to say that its beauty products are natural and safe. However, only authorized third-party certifying bodies can give certifications. When looking for a natural beauty product, look for seals from the USDA (especially for organic products), IOS Natural and Organic Cosmetic Standard, BDIH or any internationally recognized certifying bodies (national and regional). To some extent, you can also check for ISO certification (not ISO registration), but this mainly refers to the manufacturing processes and facilities rather than the ingredients and their potency.