Fashion photography as a special genre has developed in the recent times. Along with that, the style standards and quality of the shoots with differently looking clothes often enhance the image's attractiveness. Exotic locations and props including vehicles and animals add to the eye catching effects. Fashion photography is mostly devoted to exhibiting fashion clothing items for advertisements and fashion magazines. In the studios, a professional fashion photographer work on blank canvas. They control each and every aspect of their shots. This includes the choice of the backdrop as it also touches the mood, ambiance and atmosphere facilitated by lighting in the studio. Usually, studio flash units require and produce a high powered stream of artificial light. This may be positioned as needed and is modified using a big range of lighting accessories to control the intensity and quality of the light. But, at the outdoor location, things are a little bit different. The weather has pretty good control over the quality of artificial as well as the natural lighting. In addition to planning ahead for the shoot, the best a fashion photographer can achieve is that he can manage the existing lighting conditions and, wherever necessary, modify its ambient quality. In other words, this means that dull lighting has to be turned to a brightened set up. Conversely, bright lighting may need to be softened using different kinds of reflectors, portable flashes and, sometimes, a combination of both these tools. For the fashion conscious photographer, the model has to sport his/her good looks. But, the client will also be looking for good quality lighting so as to accentuate the best features of his or her product line of latest fashion garments. It is the photographers who have to use natural lighting conditions at a particular location to his best advantage. To take an example, we may take the instance of shooting for an Autumn/Winter product line in the Alps mountain ranges. In the afternoon, the sun would normally be shining high in the sky, but the drawback is that, at a very high altitude, the angle gets reduced considerably. The model takes his position with the sun at 90 degrees to one side of the camera. Clouds that function as a cover to soften the effects of light are not to be seen; so the shadows happen to be well-defined and are vividly edged. In order to soften the effect, the reflector has to be placed in such a way as to bounce back some light into the shadowy region. Traditionally, gold reflectors are made use of to warm up the target; and here, by adding that particular golden glow to the skin of the model. So, the only practical way to enhance the quality of your location photography, let it be for fashion, editorial page or advertising purpose, one has to get out there and accomplish it. Now, with digital test shoots that do not involve any expensive film rolls and washing expenses, one cannot flaunt any excuse for not shooting in the outdoors. About the author: The author is a copy writer and is working for a model agency.