Everyone blogs, or at least that is the way it seems – the internet if full of millions of blogs covering just about every subject under the sun (and even some that are not!). The internet has been in existence for 40 years and although it seems much longer, blogging has been around for a little over 10 – something people find hard to believe when the see how widespread its popularity is. The word blog is an abbreviation of the phrase “web log” ( the log being a kind of diary or personal record) and they first appeared in the late 1990s. In other words, the first blogs were personal blogs and the majority today is still the same.
A major hurdle for many new bloggers is that they do not know what subject to choose for their blogs because the do not know what subjects are already over exposed and what new subjects people will want to read about. This is not a cause for concern for the aspiring blogger because his personal blog can be about any subject at all, deal with it in any way and be written in any kind of style because the cyber world is filled with all kinds of people and there is nothing that can be blogged about that will not find an audience of some kind.A personal blog is often used as a vehicle for spreading awareness about little known issues the blogger is concerned about. Of course, one of the most popular uses of a personal blog is to spread awareness about a subject that is close to the heart of the blogger and which he feels is not as well known as it deserves to be. But personal blogs also deal with well known subject that make headlines every day because the bloggers feel that the full story is not being told or because they think that there is an aspect of the story that is being ignored or perhaps just to express their agreement or disagreement with popular opinion on it.
It is possible to make a living by being a blogger and a successful personal blog that because of the subject it covers or the style of the author, the type of discussion it generates, the people who respond to it or for any other reason has a large readership can sell advertising space and make money for the author. The personal blog can be used as a news medium to mobilize public opinion as has happened in places where press freedom is limited and the only way news can be disseminated is through the blogs of the people on the spot. But all this is secondary – the personal log is first of all a way for a person to tell the world what he has to say.